15th Nov 2024

Sample Ninja, the leading platform in panel management technology, is thrilled to announce a strategic partnership with Veriff, a global leader in identity verification and authentication.

This collaboration will enhance fraud protection for Sample Ninja’s clients, integrating Veriff’s advanced ID verification, which includes AI-driven identity matching and real-time liveness detection via smartphone. Together, Sample Ninja and Veriff aim to set a new standard in secure and reliable user authentication.

The partnership provides a unique opportunity for the panel managers to combat fraud either at the point of registration or more importantly, verification at the time of reward redemption. Given the sheer volume of incentive redemption transactions involved in Market Research panels and the levels of incentives paid out (especially with B2B and Medical panels), respondent fraud has become a significant industry-wide issue.

Veriff’s ID verification adds a substantial barrier for fraudsters. It cuts off the incentive for creating fake accounts or otherwise trying to game the system because registering or cashing out is no longer feasible. This leads to significantly less fraud and improves all panels’ overall better data quality.

“Providing our customers with a safe and secure platform has always been a top priority at Sample Ninja. Veriff will facilitate this by accurately verifying that each panelist is who they claim to be,” explained Sample Ninja CEO and Co-founder Tariq Mirza.

About Veriff: 
Veriff is the preferred identity verification and authentication platform partner for the world’s most innovative growth-driven organizations, including online marketplaces, financial services, crypto, gaming and mobility companies, and other sectors. Veriff provides advanced technology that combines AI-powered automation with reinforced learning from human feedback, deep insights, and expertise. Veriff is the partner of choice for organizations that need to rapidly and
conveniently verify and safeguard users anywhere in the world by supporting over 12,000 government-issued IDs from more than 230 countries and territories.

About Sample Ninja:
Sample Ninja LLC is a market research platform technology company that aims to revolutionize how people manage online panels by offering best-in-class, next-generation features, panelist experience, and security.